E-A-T and SEO: 7 Ways To Improve Your Site E-A-T

As the world of SEO rapidly evolves, the notion of E-A-T is becoming central to website success. Easily adapted, E-A-T is a powerful tool that can take you from a mediocre website to one that achieves peak performance – but only if you understand how to implement it correctly. If you’re looking to make some major improvements to your website’s E-A-T, you’re in luck: this article will provide you with seven easy strategies and steps to make sure your website really stands out from the crowd.

Table of Contents

• 1. Boost Your Site’s Expertise, Authority and Trustworthiness (E-A-T)
• 2. Achieving Top Search Engine Results With SEO
• 3. Seven Tactics to Improve Your Site’s E-A-T and SEO
• 4. Generating Credibility and Confidence From Search Engines and Users
• Q&A

1. Boost Your Site’s Expertise, Authority and Trustworthiness (E-A-T)

Building expertise, authority and trustworthiness (E-A-T) is essential to creating a website that both appeals to visitors and satisfies search engines. Whether your website is a hobby site, blog or a business site, there are certain measures you can take to boost your site’s E-A-T:

• Create authoritative content. High-quality, authoritative content will help visitors feel that your site is trustworthy and boost your credibility. Try to evaluate your content from the perspective of a visitor or search engine crawler.
• Engage with your audience. Respond to visitors’ comments, inquiries and other participation on your website. Activate social media accounts for your website. This will give visitors a feeling that your site is managed by a real person.
• Cite and link. Citing reliable sources and linking out to other authoritative websites, as appropriate, will give visitors the feeling that you are aware of what’s going on in the industry and that you are willing to cooperate.
• Aim for permanent contact information. Providing permanent contact information, such as physical address and phone number, reinforces the trust between your site and its visitors.

Another way to build your site’s E-A-T is by pursuing an external validation. Obtaining an endorsement from a trusted source or an industry organization can positively affect search engine performance. Strong online reviews, awards or publications can also help establish your site as a relevant authority.

2. Achieving Top Search Engine Results With SEO

If you’re looking to get your website to the top of the search engine results, the most effective way to achieve this is by utilising Search Engine Optimisation (SEO) techniques. Here’s how you can use SEO to ensure your website reaches the top of search engine listings.

Keyword Identification: Identifying the keywords that you want to use in your website and its individual pages is the first step. You’ll want to use a mix of primary keywords that are associated directly with your business and secondary keywords that are related to your primary keywords but are more specific.

• Research what keywords your competitors are using
• Find out what keywords are being searched most by your target audience
• Develop a list of relevant keywords

On-Page Optimisation: To ensure your website is optimised for search engine results, you’ll need to ensure that the content on your website includes your chosen keywords. This involves making sure there’s keyword density in the content, optimising headings and meta tags, and also adding Alt tags to any images included.

• Include keywords in your headings and meta tags
• Aim for 3-7% keyword density in your content
• Include Alt tags and titles in all images

3. Seven Tactics to Improve Your Site’s E-A-T and SEO

Search Engine Optimization (SEO) and improving your website’s Expertise, Authority, and Trust (E-A-T) are key strategies to generate more traffic and increase your online presence. Boosting your E-A-T and SEO can feel overwhelming, but there are 7 key tactics to implement:

• Create Quality Content: Generating content that provides value to readers is essential to draw in organic traffic. Publish high-quality content that answers your user’s queries and accurately reflects your website’s expertise.
• Optimize for Mobile: With more and more users searching the web on their phones, it is critical to optimize your website for mobiles. Responsive web design allows your website to fit the size of any display, while still being user-friendly.
• Build Quality Links and Mentions: Gaining inbound links to your website is a great way to boost your organic rankings. Create partnerships with other websites in your industry and aim for mentions on reputable websites.
• Get Citations: Keep your business information up to date on local directories. This not only ensures locals can easily find your business, but these citations also act as trusted backlinks.
• Fix Broken Links: Check your website often for broken links and links that lead to 404 pages. Users may become frustrated reading outdated content or when their search leads to dead ends, hurting your website’s E-A-T.
• Make Your Site Secure: While not specifically related to SEO, adding a Secure Sockets Layer (SSL) certificate to your website is an important step to improve your website’s E-A-T. An SSL certificate indicates your website is secure, encouraging users to stay on and browse more pages.
• Use Structured Data Markup: Structured Data Markup (SDM) is code added to the HTML of a web page that helps search engines understand the page’s content. Boxes and list features can be added with SDM to improve the visibility of your website in organic results.

Accurately showcasing your website’s E-A-T and SEO can increase your website’s traffic and visibility. These 7 tactics, when implemented regularly, help your website stay ahead and remain competitive in the market.

4. Generating Credibility and Confidence From Search Engines and Users

Being Trustworthy Online

If you want a website to gain credibility and trust, both from search engines and visitors, there are certain steps that must be taken. Gaining online credibility involves creating a website with visible commitment and reliability from reputable sources. Here are some tips to put your best foot forward online:

• Achieve a high-ranking with major search engines
• Display positive user reviews
• Be a thought-leader and provide educational content
• Increase website traffic and join online communities

Improving your website’s visibility is just one of the keys to gaining credibility online. Continuous updates to the website’s content allows search engines to crawl and index the changes, in turn improving your website’s rank. It also allows users to see you are actively providing valuable and meaningful content so that they can become familiar with your services. Keep your website fresh with interesting content, and make sure to make the content shareable so you’re being seen in Google, Bing and Yahoo.

User reviews from satisfied customers are also another great way to demonstrate credibility. These are short overviews of your service or product written by your customers which shows off a more personal touch for potential customers to hear. Not to mention, placing reviews next to products can increase click-through rates by a whopping 270%. So, don’t forget to leverage happy customers to display your credibility.

Q&A

Q1: What is E-A-T and how is it related to SEO?
A1: E-A-T stands for Expertise, Authority, and Trustworthiness, and these three qualities are essential criteria for evaluating websites for ranking purposes when it comes to SEO.

Q2: How can I improve my site’s E-A-T?
A2: Improving your website’s E-A-T can be achieved by making sure the content of your website is accurate and reliable, your authors are trustworthy experts in their field, and by building trust with visitors to your site.

Q3: What are some tips and tricks to help increase my website’s E-A-T score?
A3: Helpful tips and tricks for enhancing your website’s E-A-T score include obtaining quality backlinks, creating engaging content, optimizing your webpages with relevant keywords, connecting with elderly people or brands, ensuring your website is secure and credible, and monitoring your online reputation.

Ready to get started improving your website’s E-A-T? Your work is never done in the world of SEO, but these tips are a great place to start—and they ensure you’ll be making the most out of your efforts. Improve your content, let your visitors know who’s behind your website, and above all, make sure your content is informative and useful. With these steps in play, you can create trust, combat misinformation, and help your site get the recognition it deserves!