Why Every Business Needs a QR Code Generator: A Complete Guide

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QR codes have really exploded in popularity in recent years, much more so than before a certain healthcare-related global event in 2020. It almost seems like every business is using them nowadays, but, of course, many still don’t. Does every business really need to use a QR code generator after all?

An argument can be made that, yes, they do. If you’re wondering whether you’re potentially missing out on certain marketing and sales opportunities a simple QR code can open up for your business, here’s a complete guide as to why every business needs a QR code generator.

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What are QR code generators and why use them?
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What are QR code generators and why use them?

Many people don’t think about where QR codes come from and how they are made. A QR Code Generator is a piece of software that can generate QR codes and there are countless thousands of different generators out there. The trick behind them isn’t just that a QR code needs to be unique, however, and that gets increasingly more difficult with time, but that a modern QR code needs to do much more than just lead to a certain link.

Instead, QR codes need to be safe from hackers, they usually need to be dynamic, they often need to have multi-link capabilities and be able to lead different people to different links, they need to be trackable, and much more.

So, not every QR code generator is created equal and not everyone can deliver the type of codes your business would benefit the most from. A truly good QR Code Generator can bring your business lots of benefits, however. Here are some of the reasons why virtually every business needs a good QR code generator today:

1. They offer customers information without taking up extra space

The most common use of QR codes is to help lead your customers to information that’s useful to them and that’s beneficial for your business’ marketing. The convenience of QR codes just near-instantly giving your customers the information they want is what has made them so popular.

2. They are a very cost-effective marketing tool

The above point also makes QR codes a fantastical marketing tool for businesses, as they let you reach right into people’s screens without having to pay for large-scale advertisement campaigns. With a simple small square in the corner of your other marketing materials or business inventory, you can reach even more people in a much more expedient and effective way.

3. They can be tracked and give you useful information

QR codes (from the right code generator) can also give you a lot of instant data about who has used them, when, where, and from what device. With the code, you can also build in a question for your future customers whether they’d like to share an email or a phone number, which is even more beneficial information for your business needs.

4. They can easily boost your social media following

Attracting people from physical spaces and materials to a social media site is difficult. Most customers, even when they are interested in your brand and product, don’t go over the process of opening up their social media and looking you up to follow you. With a QR code, however, you give your customers a direct line to your social media accounts they can follow up on in little more than a second or two.

5. They show your business is tech-savvy and modern

The younger generations who grew up exclusively in the era of the Internet are often much more attuned and comfortable around tech-savvy businesses. For older people, a business not using QR codes is not only not a problem, but it’s often not something they even notice. For a younger person, the very lack of this tool in a business toolkit looks like a major omission and a clear sign that this business doesn’t know what it’s doing (whether that’s the case or not).

6. They can be used for various marketing campaigns and strategies

Dynamic and multi-link QR codes can not only help you share information with your customers, but they can also be used to orchestrate your entire marketing strategy. Such a QR code can be used to lead different people to different places and is useful for holiday promotions, reaching different language-speaking audiences, limited-time deals, and much more.

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Advertiser Disclosure: This article may contain references to products or services from one or more of our advertisers or partners. We may receive compensation when you click on links to those products or services.

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