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4 Simple Steps To Boost Your Cold Calling Success Rates

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Cold calling can seem like a spray and pray numbers game, where you make two dozen calls and if you get two people interested in what you have to say, then you can call it a victory. It takes a lot of calls to reach out to people who want to buy your product or hear about your service, and it can take even more calls to build up enough trust with those people to have them move forward with you.

However, cold calling doesn’t have to be an enterprise that is doomed to fail or is destined to take forever, and by using some of these simple tips you can start turning phone prospecting into one of your best sales techniques, and not something that you need to stress out about.

 Write A Script

While you shouldn’t be reading off of a script during a cold call (because that will turn your customers off to what you are selling), you should have a list of what needs to be relayed during the call. This includes any frequently asked questions your customers might have, the price of your items, and other things your customers might want to know about.


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It can help both new callers as well as seasoned veterans know what they need to talk about during the call. Plus, it can also help you guide around customers being hesitant or raising objections to your prices. Finally, you can learn from a script and continually modify it to meet your sales needs.

Figure Out The Best Time To Call

If you’ve ever gotten sales calls, then you might have noticed the trend that they always seem to happen at the worst possible times. Either when you are just starting the day or when you are just heading to bed or sitting down with family. The last thing you want to do is answer sales calls at those times, and your customers feel the same way. 

Figure out when your potential customers are going to be answering the phone, and then make your sales calls then. Not only will you be increasing your chances of getting an answer, but you will also have customers who are more receptive to talking on the phone.

Talk To Your Customers And Open Up A Dialogue

 You don’t want to start your cold call off with a sales pitch, because that will send your customer running. Instead, don’t be afraid to get to know your customer a bit, see what they need, and then learn a bit about their story.

Then you can tailor what they need to be the star of your sales pitch. The more you can help your customers out and soothe their pain points, the more receptive your customer will be to remaining on the line and listening to what you have to say.

Getting a California number results in higher response rates

Location, location, location is a term that can be applied to a lot of things, and cold calling is no exception. If you get a phone number for California, then you can take advantage of the fact that a lot of businesses are in California and you can build some trust with your customers. Plus, if the majority of your customers are in Cali, then having a local number increases trust.

Don’t be afraid to give a new number a try, and using your new California phone number along with these other tips should increase your cold calling potential and also increase your success rate with the calls you make!


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