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If you are running a business, you understand how important it is for you to interact with and generate leads from your potential customers. Among the many techniques you use, chances are you have used webinars at one point or another.
Do you charge customers to attend your webinars? If you do not, are there strings attached that your customers need to be aware of? As a customer attending a free webinar, do you think the brand hosting the webinar is looking for something from you?
Well, a brand will invite you to their webinar for free. Of course, you will benefit from it and might end up getting knowledge that can help you for the rest of your life. However, are there strings attached and what do these brands stand to gain?
Are there String Attached to Free Webinars?
Do you think a company will host a free webinar with nothing to gain? Imagine spending days or even weeks preparing for a webinar, investing in webinar software, or even spending resources training employees and inviting guest speakers.
You then invite people to the webinar and spend time making the presentation. Would you do all this without wanting to gain anything? Of course, you would not. You should make sure that you are gaining something for your business every time you invest resources or spend time working on something.
So, what do you think brands stand to gain with free webinars? Let us look at some of the things that encourage them to host free webinars.
1. They Gain Leads
As discussed above, a brand will spend a lot of time and resources preparing for a webinar. They will then invite people to attend the webinar. Do you think that that is everything they are looking for through the invitation?
Well, you will have to register if you want to take part in the webinar. When registering, you will provide them with your details, including your name, email address, and phone number.
This provides the brands with many contacts from people interested in their business. They can turn these people into potential leads, as discussed in this comprehensive guide to webinar lead generation.
2. They Evoke Trust
If you want to organize a webinar, whether free or not, you will look for a topic of interest that touches on your field or industry. You will also share advice and help your audience address issues that they might be facing.
You will be doing all this in a bid to explain and show them what to do, how to do it, and help them in one way or another. What do you think will be the result when brands do this? Well, they earn the trust of their customers. These people will always come back to these brands whenever they have problems or need their (the brands’) products or services.
3. Direct Interaction With Audiences
Let us assume that you are the general manager of one of the leading brands in the world. Of course, being a leading brand, you have a lot of customers and business is good. You, however, start losing customers to a competitor, and revenue generation drops.
What action would you take? Well, even though there are many strategies for marketing and sales, you would want one that allows you to interact with your customers directly. Here, you will ask your audiences (the customers) anything you want and allow them to not only ask you questions but also tell you about their concerns.
This is what brands look for in webinars. So, do not attend that free webinar thinking that the hosting company will not benefit in any way even though they are helping you find solutions to some of your problems.
4. Provide Access to a Wide Audience
Imagine the amount of money a brand would spend if they had to travel around the world to meet their customers! This is one of the most difficult things for brands to do, and chances are that they rarely (if they ever) do it.
However, webinars provide a solution to this since they are online events. A brand will hold a webinar online and invite all their potential and existing customers, no matter where they are in the world.
5. Saves Money
You would want to save money when running a business, right? Now, there are many ways of getting through to your customers or even generating leads. But how much money do these techniques cost?
Webinars, on the other hand, are cheap to organize. They, therefore, provide brands with the opportunity to reach their customers at a cheaper cost.
So, Do Brands Benefit from Free Webinars?
Even if they are providing free lunch, brands stand to benefit from hosting free webinars. As you can see above, webinars are essential and can contribute to the growth of brands, as long as they are well organized.
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