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Of all the subsectors of influencer culture, easily one of the most jarring and irksome is the emergence of finance influencers. In the days before the internet, it took a real, strong, proven knowledge of the market before those with influential presences in the financial industry were able to shift opinions with their words.
Now, that’s not to say that there were charlatans, of course there were, you get them in any industry. However, the explosion of social media influencers who proclaim to be world-leading forex, stock, or commodity traders, all while they’re sitting on the bonnet of a Lamborghini on Instagram, it’s simply about image. Snake oil salesman is one of the more acceptable terms you can use for these types of people.
Why are we talking about this? Simple, really. They’re the ones who have given the idea of side hustles such a toxic name, they spend all day harping on about it on social media, either about how you don’t need to have one, or that you need to have 3, some will argue you need to work harder, others will boast about working half a dozen hours a week as they peruse the market. It’s all white noise.
Today, we’re going to focus on how side hustles, and their entire concept have been captured by this pernicious element of the attention-economy, but how you can turn a side hustle into a nice bit on the side, or even a career opportunity.
You can find so many opinions on whether social media influence is the future, or whether it’s a digital Ponzi built on the quenchless inclination for internet attention exhibited by millions. The answer lies somewhere in the middle. When it is utilized correctly, it is a remarkable tool, and when it is overused, it can hinder a business, or a side hustle. It all depends on the market you’re aiming for, or what your side hustle actually entails.
Casino gaming is a perfect example of a market that has been able to look into the vastness of the digital crevasse that can be almost too daunting to comprehend as a new business or marketing guru and make it work. Of the many ways it now works, branching out and becoming forms of digital resources, and cost-effective forms of strategy, such as blackjack, as you can see in the link below, have become a highly-effective tool that casinos have in their arsenal.
Ten years ago, if someone had suggested a cryptocurrency casino, there would have been few in the industry who would have taken it seriously. Still, the persistence of many of these (previously niche) operators has helped transform the entire fabric of the gambling market.
It’s common practice now, with cafecasino.lv becoming increasingly visible and bringing on board a tsunami of new casino gamers looking to play games they recognize while embracing contemporary, digital-only fintech.
Some of the most prominent names in the casino gaming market have created globally successful brands almost exclusively through the prism of social media and inventive digital marketing with unique and impactful ingredients, so when used well, it is the best form of marketing.
How Authenticity Became Its Own Currency
Once the initial furore and the novelty of social media influencers in finance had plateaued, the dust settled, and it became pretty easy to tell the difference between those with an ulterior motive and those actively and positively encouraging the side hustle.
Supplementing your income with your hobby is not a shady concept, but the words have been hijacked by finance bros over the years, all so they can get you to sign up for their digital grifting sessions that they usually charge an arm and a leg for.
Look for those companies that aren’t in the business of charging you to use the majority of their tools and resources, whether it is a free savings inflation calculator or insightful blogs that help you diversify your portfolio.
Many people use social media as a springboard to find their audience. Some do it to write or perform comedy clips, others might do it to bolster their writing career. I know many writers who started blogging as a side hustle and built their own client base over a number of years before turning it into a full-time role.
A Positive Side Hustle
It is about persistence, following your passion, and understanding when somebody is simply using social media as a vehicle to enrich themselves. It becomes easier to spot these people when you have years of experience sniffing them out and understanding their language and MO.
Rather than criticize the concept of the side hustle, criticize those who use it as a means to pull the wool over people’s eyes on social media. Seek out resources, check their legitimacy and credentials, and remember, if it’s too good to be true, then it probably is. If you are looking to embark on a side hustle, which an increasing number of Gen Z are, be sure to check your sources and pursue it in a field you are passionate about, rather than looking to make a quick dollar.
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Article Title: Detoxifying The Concept Of Side Hustles
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