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The world of graphic design is an intimidating one, to say the least. For the uninitiated, it can seem like this strange place of colors, shapes, sizes, and aesthetically pleasing design. However, the moment a person takes one step inside this world – the challenges become present. While there is something to say for the advantage of natural talent, or having a specific grasp of graphic design concepts, the truth is – even the best graphic designers get where they are from years of practice and a strong foundation of fundamental mastery.
For business owners, graphic design is important. How their website looks, what their branding guide entails, and what kinds of fonts, colors, and patterns will be associated with their brand. While this is a lot of work to do, it typically has a very common starting place – and that’s the logo! For those who have never known the rigors of graphic design, creating a logo is a wonderful place to begin to understand how complex this world is.
The good news is that if you are creating a logo, while it may be challenging, it is far from impossible. With the right tools, direction, and a little bit of hard work, creating the perfect logo isn’t just achievable, it can be enjoyable. Using tools like a logo maker, asking for help, and having a basic understanding of what makes a logo important, and how to make it stand out will guide the process exponentially.
If you have been wondering how you can create a logo that stands out profoundly, here is everything you need to know!
First, Understand What a Logo Is
The first step to creating a great logo is understanding the need for it and what it represents. A logo is a visual representation of not only a company but the concept of that company. Within a logo, a complex interaction of both ideological concepts, and real-world realities come into play. For example, think of some of the most famous logos in the world, like Apple, Google, or Pixar.
When someone sees the Pixar logo, what comes to mind is not immediately a company of over a thousand employees, or even one of the most successful animation studios in the world – instead, they think of a movie. They think of an experience, a moment, a feeling, and an emotion. Whether it was going to see Finding Nemo with your family as a child, or taking your children or nephews and nieces to see Monster’s University, Pixar has become so much more than just a movie studio – and their logo represents that.
A logo is a symbol that should encapsulate not only the current stage of a company, but its potential to scale. So, in essence, the first step to creating a truly fantastic logo is to understand your company and the direction of your company. Where do you want to be in five, ten, or twenty years?
Use The Right Tools
Another important factor in creating a logo is that you use the right tools. Just as important as understanding the company, concept, and plan of action that the logo will represent, is the fact that you use the right tools. The good news is that this doesn’t mean you have to shell out big bucks for professional, studio-grade software that professional graphic designers use. Not only can these tools be extremely expensive, but they can also come with an incredible learning curve.
Find a tool that is accessible, easy to use, affordable, and most importantly, you feel comfortable with. Even if you use these tools to design the concept that you then hand off to a professional graphic designer, this can save you and your company a lot of time and money. Whatever tool you use, from pens and paper to digital creation tools, make sure you are comfortable.
Don’t Be Afraid of Several Attempts
In this process, also be prepared for a lot of drafts. This shouldn’t be discouraging – this is a normal part of the logo creation process. Whether you are creating one on your own or working with a hired, professional graphic designer, rarely is this a process of one or two drafts. Don’t be afraid to swing and miss, and keep swinging, and swinging!
Logo creation is incredibly nuanced, and specific, and should be something that leaves you with a product you love and have no doubt about. So, don’t settle for any result until you are completely satisfied and in love with it.
The good news is that with the right logo maker software, help, guidance, and hard work, making a logo for your company is something you can accomplish and feel proud of!
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