Small Business Technology

3 Marketing Tactics to Help You Boost Your eCommerce Store in 2023

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This year will definitely bring new and exciting opportunities for eCommerce businesses. However, you should keep in mind that the eCommerce industry is only getting more and more saturated.

To keep your business competitive, it’s important to have a comprehensive and effective eCommerce marketing strategy in place. Here are some key tactics to consider when creating a marketing strategy for your eCommerce store in 2023.

Consider SMS marketing

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SMS marketing is a powerful way for eCommerce businesses to reach out to their customers as well as build loyalty. It helps you engage with people on the go, alert them of new products, send sales promotions and discounts, promote upcoming events or special offers, collect valuable customer feedback, as well as keep them up-to-date with any important news or updates.

Here are some tips that will help you do SMS marketing the right way:

  • When creating an SMS marketing campaign, send your messages at the right time and include information that is of interest to customers. This could mean sending special offers during peak shopping times or announcing new products when they first become available.
  • Whenever possible, make sure your messages are personalized to each customer. Include their name in the message or reference recent purchases they’ve made to create a more intimate connection with them. This helps build trust and increases the chances of them engaging with your messaging.
  • Mobile phones aren’t very good for reading long text messages, so it’s important to keep your messages short and simple. Stick to the main point you want to get across and avoid using too many emoticons or jargon.

Moreover, consider implementing SMS pop ups since they are popular among shoppers. They allow customers to reach out if they have a question, comment, or feedback without having to pick up the phone and call customer service. This makes it easier for shoppers to get the help they need quickly, which can lead to higher satisfaction levels. 

Furthermore, an SMS pop up is also great for gathering shopper data, such as their location, preferences, and purchase history. This data can then be used to personalize the shopping experience and create tailored promotions that are more likely to engage customers.

Don’t underestimate the power of TikTok

TikTok is quickly becoming a powerful tool for eCommerce sellers. With its unique short-form video format, it offers an opportunity to effectively showcase products and engage your TikTok followers in a fun, entertaining way.

These are some proven TikTok tips for eCommerce businesses:

  • Use TikTok to showcase your products in a creative way that makes viewers intrigued and interested in learning more. Try using different angles, interesting filming techniques, or behind-the-scenes footage of how your products are made.
  • Make sure to use relevant hashtags in all of your posts so that users can discover and engage with your content easily. You can even create custom hashtags for your brand or campaigns.
  • Host a TikTok challenge to encourage users to engage with your brand and products. Try offering discounts, giveaways, or other prizes as incentives.
  • Tap into the power of influencer marketing by teaming up with popular TikTok personalities who have a following that aligns with your brand. Ask them to create content featuring your products.
  • Engage with other users and respond quickly to comments, questions, and messages. This will make people feel like part of the community and help you to build relationships with potential customers.
  • Post consistently so that your followers have a rough idea of when to expect new content from you. This will also make it easier to track how well your videos are performing and make changes where necessary.

Make the most of video marketing

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eCommerce businesses have a unique opportunity to use video marketing to reach their target audience in a memorable and engaging way. With these tips, you can creating effective video content for your eCommerce business:

  • Do your best to understanding who you’re targeting with your videos. Tailor the content of your videos so that it resonates with the people you’re trying to reach.
  • Encourage customers to share their experiences with your products by creating user-generated videos or encouraging customers to upload stories about their experiences using hashtags related to your brand. This will help build trust and credibility for your eCommerce business.
  • Invest in good quality equipment and use the best editing software you can afford to make sure your videos look professional. Additionally, use a script or storyboard to give your videos direction and ensure they have a clear message.
  • Once you’ve created great video content, it’s time to promote it. Share it on social media, embed them on your website or blog, and even consider buying advertising space on relevant websites or YouTube channels. This will help expand the reach of your video content and drive more traffic to your eCommerce store.

Use marketing to grow your eCommerce business

To sum up, marketing is an essential component of any successful eCommerce business since It allows merchants to reach more potential customers and increase sales. It can help extend your reach, drive more traffic to your website, build customer loyalty, create better brand awareness, and generate higher conversion rates. Hopefully, you’ll be able to use the tips listed here to ensure maximum success of your marketing campaigns.


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