Small Business Technology

How to Get the Most Out of Your Business Website

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Whether you have just started up a small business from home, or you have an existing business and want to develop it further, it’s always a good idea to invest in a business website. With a business website, you can create a completely online company and trade with customers and clients from home. 

However, the battle doesn’t end once you’ve created a website. You also need to know how to design the right website for your business and to use it correctly. Here are some tips to help you to do this. 

Purpose Of Your Website

The first step towards getting the most out of your website is to know exactly what you need it for. Every business needs a website for a range of reasons, but there are also some more specific design features that you may or not need to include.

A business website automatically makes your company look more professional. Once, a website would set you apart from your competitors, but in recent years, the lack of a website is a glaring omission. Most customers search for products and services online. Even if they find your business through traditional means, such as seeing a storefront on the street, many customers will then look for your business website to learn more about your company. 

People are more comfortable with shopping online now than ever before. This trend was already clear a few years ago, but since the Covid-19 pandemic made in-person shopping more difficult, the popularity of online shopping sky-rocketed. Even now that people can shop in person, many still do the majority of their shopping online. A business website allows you to reach this enormous audience.

Depending on your business, your website might have other purposes. For example, if you’re selling a physical product, then you can use your website as an eCommerce platform to sell your goods and ship them to people around the world. 

Even if you don’t sell products directly from the website, it is still a vital tool and a part of your sales strategy. Your website can act as a point of contact between you and your customers. It also tells customers about your company and its services, and can act as a portfolio so people can see your past work and any testimonials, allowing them to trust you as a provider. 

Finally, a website is a vital part of your digital marketing strategy. You can use a blog or other content to attract customers to your website and to help them to get to know you and your company. People prefer to do business with people, not faceless companies. A website allows you to find the balance between professionalism and personalism.

web analytics

Content Marketing

One of the ways that websites are vital for your digital marketing techniques is through content marketing. Content marketing is pretty much what it says on the tin, it’s a way to market your products and brand through content. 

The most common way that businesses use content marketing is through blog posts and other written content. This is because written content is the easiest way to use SEO, or search engine optimization, and attract people to your website. 

SEO works by using the way that customers use search engines to look for relevant products or services. If you match keywords to those that people tend to type into the search bar, then your website will rank higher on the search engine results page, making it more likely for people to find your site.

As well as using the right keywords, you should also use links to connect your webpage to other pages on the internet, including your site. This kind of link building makes it easier for search engines to find your website. From there, it’s up to you to sell your product or service to people who visit your site.

As well as making sure that your content is attractive to search engines, you also need to make sure that it’s relevant to your business and your customers. If the content is poorly written, inaccurate, or irrelevant, then it won’t endear people to your website. Good content can make you seem like an authority in the field. Bad content can drive people away.

As well as written content, don’t shy away from other forms of content marketing. Videos are a fantastic way to connect with your customers, as some people prefer this type of content. Videos also allow you to talk to your customers face to face, allowing them to get that personal touch that can lead to a better connection and relationship.

Social Media Links

As well as creating great content on your website, you should also take advantage of social media. Good marketing involves going where the people are and, more often than not, you will find people on social media. 

Create content designed for social media, and make sure that you regularly update your page. You should encourage people to visit your website and make it easy for them to do so. The trick to a successful social media marketing strategy is to generate as many followers as possible.

You generate followers by creating valuable content. If they find your content interesting, informative, or entertaining, then they will want to see more of it. You can also use social media as market research, by asking customers about their views on your product or service and even polling for suggestions. 

People like to feel like part of a community, and they support companies that they see as their community. By engaging with your customers where they are comfortable, you can develop a better relationship with them.

Live Chat and Customer Support

As well as reaching out to customers, your website is also a useful tool for providing customer support and keeping existing customers happy. As your website is a point of contact, it’s also how most people feel comfortable when they have problems or questions. 

The quality of your customer service and support can make or break your business. Even if you provide an excellent product or service at great prices, if people feel disrespected or ignored, then they won’t feel comfortable doing business with you. However, good customer support can smooth over a surprising amount of problems and generate repeat business.

man working on laptop computer

One thing that should be a feature of every website is an FAQ page. This is where customers can easily find answers to questions that they’re most likely to ask. If this is easy to find, then you might be able to sort out their problems with minimal effort on both parts.

Unfortunately, not every customer support problem can be solved so easily. In this case, people want to be able to ask specific questions or speak to an individual. In this case, live chat software or an AI-powered support tool can be a lifesaver.

Live chat bots allow people to ask specific questions. If the question can be answered easily, then the bot can direct them to the right place. If not, then the customer can be directed to a person who can give them more information and targeted help. Make sure that you use the best live chat services for businesses, so that you can provide the best possible customer support. 

Data Collection

Data is a huge deal in modern business. Every interaction with your customers will generate data, but you need to know how to use it and get the most out of it. First, you need to be able to sort your data. The vast majority of what you learn won’t be useful. However, in all that data will be some nuggets of information gold.

For example, you can see how customers use your website and how long they spend on it. You can use this to spot patterns and potential problems. If people abandon shopping carts partway through the purchase, then it might be a sign that your checkout system is too slow or difficult to use. People shop online for convenience, so if your website is annoying, they will simply leave for another option. 

As well as identifying a problem that you can fix to boost sales, you can also use this abandoned shopping cart data to potentially win back some sales. If those people had already submitted their email addresses, then you can send an email reminding them of their abandoned shopping and potentially offer a better deal. 

This is just one example of data that you can generate and use from your website, but you can learn so much more. As well as using this data, you need to make sure that you store it safely. This is especially important with personal information. 

Invest in cybersecurity so that your customers and employees feel safer entrusting their information with you. Trust is important in every aspect of your business, as if someone doesn’t trust you, they will go somewhere else. It’s up to you to facilitate this relationship.

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