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How Does Rakuten Work: Earn Cashback While You Shop

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Have you ever thought about earning cashback while shopping? Rakuten is an online platform that offers cashback and discounts to its users from various retailers. In this comprehensive overview, we will take a closer look at how Rakuten works, how it provides cashback, its benefits, and additional features. We will also evaluate the legitimacy of Rakuten and compare it with other cashback platforms like Amazon. With step-by-step instructions and a browser extension for ease of use, we will guide you through the process of using Rakuten. Lastly, we will answer the question on everyone’s mind: Can you really save money through Rakuten? Join us as we explore this exciting opportunity to earn rewards while shopping.

Understanding Rakuten: A Comprehensive Overview

Rakuten, a popular cashback platform trusted by millions of users worldwide, offers cashback on everyday purchases. By partnering with a wide range of retailers, Rakuten earns a commission on each sale, allowing members to earn cashback when they shop through Rakuten’s website or app. Previously known as Ebates before rebranding, Rakuten is a great way for online shoppers to save money. With Rakuten, members can earn cashback on both online and in-store purchases, making it a convenient option for all types of shopping trips. Rakuten’s user-friendly app and website, along with its partnerships with various retailers, make it a top choice for anyone looking to maximize their savings while shopping.

The Journey from Ebates to Rakuten

In 2014, Rakuten acquired Ebates, a cashback platform, and rebranded it as Rakuten to align with its global brand identity. This acquisition allowed Rakuten to expand its cashback services internationally, offering users a broader range of benefits and features. Despite the transition, Rakuten continues to provide the same great cashback experience that Ebates offered. With Rakuten, users can earn cashback while shopping through their website or app. It’s a seamless journey from Ebates to Rakuten, ensuring users can maximize their savings and enjoy the perks of this popular cashback platform.

Rakuten’s Business Model

Rakuten operates on an affiliate marketing model, where retailers pay the platform a commission for referring customers who make purchases. This commission is then shared with Rakuten members as cashback, creating a mutually beneficial model that incentivizes both retailers and customers. This successful business model has created a thriving cashback ecosystem, allowing users to earn rewards while shopping. By utilizing Rakuten’s services, members can take advantage of this unique opportunity to save money and maximize their shopping experience.

How Does Rakuten Work To Provide Cashback?

To earn cashback with Rakuten, start by signing up for a free account. Browse their website or app for your favorite stores and click on a retailer’s link. Complete your purchase as usual, and Rakuten will track it and credit cashback to your account. Withdraw your earnings via check, PayPal, or gift cards.

A Step-By-Step Guide for Using Rakuten

To make the most of your shopping experience with Rakuten, follow this step-by-step guide. Firstly, download the Rakuten browser extension or app for easy and convenient shopping. Then, ensure you are logged in to your Rakuten account before making any purchases. Next, search for your desired retailer on Rakuten’s website or app. Once you find them, click on the retailer’s link to activate cashback tracking. Finally, complete your purchase as usual, and watch as cashback is credited to your account. It’s a simple process that allows you to earn while you shop.

Benefits of Using Rakuten for Shopping

One of the major benefits of using Rakuten for shopping is its wide selection of retailers, including popular brands. Whether you prefer to shop in-store or online, Rakuten allows you to earn cashback on your purchases. Additionally, Rakuten provides exclusive deals, promo codes, and coupons, allowing you to save even more money. As a new member, you can also take advantage of a welcome bonus. Furthermore, by inviting friends to join Rakuten, you can earn referral bonuses. With Rakuten, shopping becomes a rewarding experience.

Rakuten’s Wide Selection of Retailers

Rakuten partners with thousands of online stores across various categories, giving users access to a wide selection of retailers. From well-known brands like Amazon, Walmart, Macy’s, and H&M, to niche stores catering to specific interests, Rakuten’s extensive network ensures there are options for everyone. Whether you’re in search of clothing, electronics, or other shopping needs, Rakuten has you covered. The best part is that users can earn cashback on purchases from their favorite stores through Rakuten, making it a great way to save money while shopping online.

Availability of Rakuten In-Store and Online

Rakuten sets itself apart from other platforms by offering cashback for both in-store and online purchases. Users have the convenience of linking their credit or debit cards to earn cashback in-store. Additionally, Rakuten’s browser extension seamlessly activates cashback while browsing online. This means users can shop at their favorite brick-and-mortar stores and still earn cashback. With Rakuten, the availability of in-store cashback enhances the overall shopping experience, making it a great way to earn rewards whether you prefer in-store purchases or online shopping.

How Rakuten Makes Money?

Rakuten generates revenue by earning commissions from retailers for driving traffic and sales. This commission is then shared with users as cashback, creating a win-win situation. Additionally, Rakuten also earns money through advertising and partnerships, enabling them to provide the cashback benefits to their users.

Is Rakuten Trustworthy?

Rakuten has established itself as a reputable and trusted cashback platform. With millions of members worldwide, it boasts a strong user base. The platform’s partnerships with well-known retailers further validate its credibility. Rakuten prioritizes user data security and payment information, earning it a positive reputation for customer satisfaction.

Evaluating the Legitimacy of Rakuten

When it comes to evaluating the legitimacy of Rakuten, you can rest assured that the platform takes your security and privacy seriously. Rakuten employs various measures to safeguard your personal information and ensure the authenticity of your transactions. With millions of satisfied users and positive reviews, it’s clear that Rakuten has earned the trust of its members. Additionally, Rakuten’s partnership with top retailers further guarantees the legitimacy of your purchases. So, whether you’re shopping online or in-store, Rakuten is a trusted platform that you can rely on for earning cashback while enjoying a secure and rewarding shopping experience.

Pros and Cons of Using Rakuten

Discover the benefits of earning cashback on your everyday purchases with Rakuten. Explore the wide range of online and in-store retailers that partner with Rakuten, offering you more opportunities to earn cashback. Understand the limitations and exclusions of Rakuten’s cashback program, ensuring you make informed decisions. Take advantage of Rakuten’s referral program to boost your earnings even further. However, it’s important to consider the potential drawbacks of relying solely on cashback rewards. By weighing the pros and cons, you can make the best use of Rakuten’s offerings.

Additional Features of Rakuten

Discover how the Rakuten Visa Cash Back Credit Card enhances your savings. With this card, you can earn cashback not only through Rakuten but also on your everyday purchases. The Rakuten browser extension offers convenience, seamlessly allowing you to earn cashback while shopping online. Need to earn cashback on the go? Rakuten’s mobile app has you covered, making it easy to shop and save wherever you are. And with Rakuten’s referral program, you can earn additional rewards by inviting friends and family to join. Plus, if you ever encounter any issues, Rakuten’s customer support team is ready to assist you.

Rakuten Visa Cash Back Credit Card

The Rakuten Visa Cash Back Credit Card offers a range of additional cashback opportunities, making it an attractive option for savvy shoppers. By using the Rakuten credit card for purchases, users can enjoy perks and benefits such as enhanced cashback rates and exclusive deals. The integration between the Rakuten credit card and the cashback program ensures a seamless experience, allowing users to maximize their earnings. Redeeming cashback rewards is also effortless with the Rakuten credit card. To apply for the Rakuten credit card, potential cardholders need to meet certain eligibility requirements and go through a straightforward application process.

Rakuten Browser Extension for Ease of Use

Discover how the Rakuten browser extension streamlines earning cashback while shopping online. Uncover the array of features offered by the Rakuten browser extension, including automatic application of coupon codes. Gain insight into how the browser extension keeps you informed about cashback opportunities on retailer websites. Explore the straightforward installation and setup process for the Rakuten browser extension. Learn about the seamless cashback experience that the browser extension ensures.

Rakuten vs. Other Cashback Platforms

Comparing Rakuten’s cashback program to other platforms like Amazon reveals a multitude of benefits. Rakuten boasts an extensive network of retailers, setting it apart from competitors. Its unique features and rewards make it a top choice for savvy shoppers. User reviews and ratings speak to Rakuten’s reliability and trustworthiness in comparison to other cashback programs. Additionally, Rakuten offers enticing referral bonuses and additional perks that make it an enticing option. The seamless integration of Rakuten’s app and browser extension enhances the shopping experience, ensuring a great way to earn cashback while browsing the internet.

Comparing Rakuten with Amazon and other Alternatives

When it comes to cashback programs, it’s important to understand the differences between Rakuten and Amazon. While both offer opportunities to earn cashback while shopping, Rakuten’s extensive network of retailers sets it apart from competitors. Additionally, Rakuten offers unique features and rewards that make it a great alternative to other platforms. It’s worth considering the user experience and satisfaction ratings of Rakuten compared to other options. However, like any cashback program, there may be limitations and exclusions to be aware of. By comparing Rakuten with Amazon and other alternatives, you can make an informed decision on which is the best fit for your needs.

Can You Really Save Money Through Rakuten?

Discover the potential savings Rakuten offers through its cashback program. Explore real-life success stories and learn about the various payout options available for redeeming your rewards. See how much you can realistically save with Rakuten.


In conclusion, Rakuten offers a seamless way to earn cashback while shopping. Its user-friendly platform and wide selection of retailers make it a go-to choice for savvy shoppers. The transition from Ebates to Rakuten has only strengthened its position in the market. With features like the Rakuten Visa Cash Back Credit Card and the Rakuten Browser Extension, users can maximize their savings effortlessly. While Rakuten does make money through affiliate partnerships, its legitimacy is backed by its long-standing reputation and positive customer reviews. When compared to other cashback platforms like Amazon, Rakuten stands out for its extensive network and attractive offers. So if you’re looking to save money while shopping, Rakuten is definitely worth considering.

Frequently Asked Questions

Are there any fees associated with using Rakuten?

No, there are no fees for using Rakuten. The platform earns money through affiliate marketing partnerships with retailers. When you make a purchase, the retailer pays Rakuten a commission, which is shared with you as cashback. You can withdraw your earned cashback through PayPal or check.

What is Rakuten and how does it work?

Rakuten is an online cashback website that partners with retailers to offer discounts on purchases. Users can create an account and shop through Rakuten to earn cashback rewards, which are a percentage of the purchase amount. These rewards can be redeemed as cash or gift cards. Additionally, Rakuten provides users with additional deals, coupons, and promotions.

What types of stores and products can I earn cashback on with Rakuten?

Rakuten offers cashback on a wide range of stores and products, including clothing, electronics, and travel bookings. Popular retailers like Amazon, Target, and Sephora participate in the program. For a comprehensive list of participating stores and current cashback offers, check the Rakuten website or app.

How and when do I receive my cashback rewards from Rakuten?

Cashback rewards from Rakuten are typically paid out quarterly, four times a year. You can choose to receive your rewards either through PayPal or by check in the mail. Remember to link your Rakuten account to your preferred payment method to ensure you receive your cashback rewards. If you encounter any issues, reach out to Rakuten customer service for assistance.

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