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We live in an increasingly digital age where more and more consumers are connecting with businesses online.
Boosting the online presence of your business can seem like a daunting prospect, particularly with so many brands competing for customer attention.
So, if you’re looking to grow your business online and improve your search visibility, here are just six actionable tips to help you get started.
1. Design a Professional Website
Having a professional website is essential for ensuring that your customers have a positive experience.
It should be easy for them to navigate and find the products, services, or information that they need.
Platforms such as WordPress offer a wide range of plugins that will help to ensure that your website serves the needs of both your customers and your business.
2. Invest in SEO
SEO remains one of the most effective ways for getting your brand in front of potential customers.
It involves targeting for keywords that your audience are searching for by including them in your content.
Customers are unlikely to explore more than the first page of the Google search results, and this makes it vital for your website to appear as high as possible up the search engine rankings.
If you need help getting your head around SEO and implementing a strategy, then agencies such as Maratopia can help you see success.
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3. Collaborate with Influencers
With the rise of social media, influencer marketing has become a popular way for brands to connect with audiences that may not have tried their products or services before.
Focus on finding influencers within your niche as this will help to make sure that they’re already primed for your brand.
Platforms such as Upfluence are a great place to find and connect with influencers that meet your industry and budget needs.
4. Embrace PPC
If you want to see fast results, then Pay Per Click (PPC) marketing is the way to go. PPC adverts appear above the organic search results, making them one of the first things that users see when searching for your keywords.
However, it’s important to utilise PPC alongside SEO, as PPC will stop when you stop paying but SEO is a long term strategy that can provide lasting results.
5. Utilise Email Marketing
Email marketing is a great way to continually reach out to your existing customers and encourage them to shop with you again.
Send out monthly newsletters that keep your customers updated on changes to your products and services, and consider offering discounts to reward them for their continued loyalty to your brand.
Discounts and communication can help your customers feel valued, and when they feel valued not only are they more likely to return time and time again, but also recommend you to their friends, families, and associates.
6. Offer Educational Value
When you offer educational value to your site’s visitors, you can help to improve the time they spend on your pages as well as demonstrating your expertise and authority to search engines.
Creating well written and informative blogs can showcase your knowledge and prime potential customers for sales.
While your blog posts shouldn’t directly be selling your products and services, you can link through to other pages on your site to encourage your visitors to convert into customers.
Have you helped your business grow online? Share your tips and tricks for navigating search marketing and boosting customer engagement in the comments below!
Reviewed and edited by Albert Fang.
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Article Title: 6 Tips for Growing Your Business Online
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