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What is Shopkick
Shopkick is a mobile app that rewards users for shopping both online and in-store. The app was launched in 2009 by Cyriac Roeding, Jeff Sellinger, and Aaron Emigh. The company is headquartered in Redwood City, California, and has partnerships with several major retailers in the United States, including Target, Walmart, and Best Buy.
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How does Shopkick work
The concept of Shopkick is simple: users earn rewards points, known as “kicks,” by performing various actions within the app. These actions include simply walking into a partner store, scanning select products, and making purchases with linked credit or debit cards. Kicks can then be redeemed for a variety of rewards, such as gift cards to popular retailers, movie tickets, or even charitable donations.
One of the unique features of Shopkick is its ability to leverage the power of location-based services. When users enter a partner store, they receive notifications about available deals and promotions, as well as suggestions for products to scan. This not only encourages users to engage with the app, but also helps drive foot traffic to participating stores.
Shopkick benefits
Shopkick has proven to be a popular app among both retailers and consumers. Retailers benefit from increased foot traffic, higher engagement rates, and the ability to track customer behavior and preferences. Consumers, on the other hand, enjoy the convenience of earning rewards for activities they already do, such as shopping or browsing products in-store.
In addition to its core rewards program, Shopkick has also introduced several other features aimed at improving the shopping experience. For example, the app includes a shopping list feature that allows users to save products they are interested in and receive alerts when those products go on sale. There is also a section of the app that features curated collections of products, as well as style and gift guides.
One potential downside of Shopkick is that it requires a certain level of personal data sharing in order to function. For example, users must allow the app to access their location data, as well as link their credit or debit card in order to earn rewards for purchases. While the company assures users that their data is protected, some consumers may be hesitant to share such information.
Conclusion
Overall, Shopkick is a convenient and rewarding app for anyone who enjoys shopping. Its location-based features and variety of rewards make it a popular choice among both retailers and consumers, and its additional features, such as the shopping list and curated collections, help to enhance the overall shopping experience. If you’re looking for an easy way to earn rewards for shopping, Shopkick is definitely worth checking out.
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