14 Best Link Building Platforms to Buy Backlinks for SEO

In the ever-evolving landscape of SEO, backlinks remain a crucial factor in determining your website’s authority and search rankings. While earning backlinks organically is ideal, many businesses turn to link building platforms to accelerate this process. This guide examines the 14 best link building platforms, helping you make informed decisions about where to invest your link building budget.

1. Serpzilla

Serpzilla has established itself as a premium link building platform focusing on high-quality guest posts and editorial links. Their process involves thorough vetting of publisher websites, ensuring clients receive backlinks from sites with genuine traffic and authority, making it a reliable choice for those looking to buy backlinks safely and effectively.

The platform offers a user-friendly dashboard that provides detailed metrics on each potential link opportunity, including domain rating, estimated traffic, and spam score. What sets Serpzilla apart is their commitment to contextual relevance—they place links within content that genuinely relates to your industry, rather than forcing placements that could trigger algorithmic penalties.

Their pricing structure is transparent and based on the authority of the linking domain. While not the cheapest option available, Serpzilla’s quality-over-quantity approach delivers links that are more likely to positively impact your rankings. Their customer service is responsive, and they provide detailed reporting on link performance.

✅ Pros:

1. Rigorous vetting process ensures high-quality placements
2. Detailed metrics dashboard for transparency
3. Strong focus on contextual relevance
4. Comprehensive reporting on link performance

❌ Cons:

1. Higher price point compared to mass-market alternatives
2. Longer turnaround times due to quality control processes
3. Limited volume capacity for large-scale campaigns

Ideal For:

1. Mid to large businesses with established SEO budgets
2. Brands in YMYL (Your Money Your Life) niches needing quality links
3. Companies focused on long-term, sustainable SEO growth
4. Businesses willing to invest in fewer, higher-quality links

2. Adsy

Adsy operates as a content marketplace that connects businesses with publishers across various niches. Their platform allows you to browse a vast network of websites, filtering by metrics like domain authority, traffic, and category to find the perfect match for your backlink strategy.

What makes Adsy appealing is its self-service model—you can personally select which websites to target rather than relying on a third party to make these decisions. The platform offers both content creation and publication services, making it a one-stop solution for businesses that need high-quality content alongside their backlinks.

Adsy’s pricing varies based on publisher requirements, with clear transparency about costs before you commit. The platform also provides a robust review system that helps identify the most reliable publishers. Their workflow automation streamlines the process from order placement to publication, reducing turnaround times compared to manual outreach approaches.

✅ Pros:

1. Self-service platform gives complete control over placements
2. Transparent marketplace with clear metrics and pricing
3. Combined content creation and publication services
4. Robust filtering system for finding relevant sites

❌ Cons:

1. Quality can vary among publishers in the network
2. Requires more hands-on management than fully managed services
3. Limited support for strategic guidance

Ideal For:

1. SEO professionals who prefer direct control over link acquisition
2. Small to medium businesses with in-house SEO knowledge
3. Companies needing both content creation and link placement
4. Marketing teams with capacity to evaluate placement opportunities

3. Collaborator.pro

Collaborator.pro differentiates itself with a relationship-focused approach to link building. Rather than simply purchasing placements, the platform cultivates authentic relationships with influencers and content creators who can provide more natural, editorially-driven backlinks.

Their team specializes in outreach to hard-to-access niches, making them particularly valuable for businesses in specialized industries. Collaborator.pro emphasizes long-term value, working with clients on ongoing campaigns rather than one-off link purchases. This approach helps build a more sustainable and natural link profile over time.

Their service typically operates on a monthly retainer model, which includes strategy development, outreach, relationship management, and reporting. While this requires a longer commitment than some platforms, the quality of placements and additional brand visibility benefits often justify the investment for businesses seeking authentic endorsements alongside their backlinks.

✅ Pros:

1. Relationship-focused approach creates more natural backlinks
2. Specialization in hard-to-reach niches
3. Additional brand visibility and influencer connection benefits
4. Long-term value through sustained relationship building

❌ Cons:

1. Monthly retainer model requires longer commitment
2. Slower initial results compared to direct placement services
3. Higher overall investment for campaign success

Ideal For:

1. Brands seeking authentic endorsements alongside backlinks
2. Businesses in specialized industries with limited publisher options
3. Companies with patience for relationship-based marketing
4. Organizations valuing brand reputation alongside SEO

4. WhitePress

WhitePress has carved out a strong niche as a European-focused content marketing and link building platform. Their standout feature is comprehensive multilingual support, making them invaluable for businesses targeting European markets where English-only campaigns would fall short.

The platform operates on a marketplace model, connecting clients with publishers across various European countries. Their publisher network includes news sites, industry blogs, and regional publications that might be difficult to access through English-centered platforms.

WhitePress offers a pay-per-publication pricing model, providing cost predictability. Their platform includes detailed analytics on publisher metrics and audience demographics, helping clients make informed decisions. For businesses with European expansion plans, WhitePress offers regional expertise that global platforms often lack, including knowledge of local SEO peculiarities and content preferences.

✅ Pros:

1. Exceptional multi-language support for European markets
2. Strong regional publisher relationships
3. Detailed audience demographics and publisher metrics
4. Pay-per-publication model offers cost predictability

❌ Cons:

1. Limited reach outside European markets
2. Variable content quality across different languages
3. Higher costs for premium European publications

Ideal For:

1. Businesses targeting European markets
2. International companies requiring multilingual link building
3. Brands expanding into specific European regions
4. Organizations needing regional SEO expertise

5. LinkHouse

LinkHouse offers an automated marketplace approach to link building, emphasizing efficiency and scale. Their platform features an intuitive dashboard that makes it easy to browse potential link opportunities, filter by relevant metrics, and place orders with minimal friction.

The service focuses primarily on editorial links and guest posts, with a streamlined process that delivers faster turnaround times than manually negotiated placements. LinkHouse operates on a credit-based system, allowing clients to purchase credits that can be used across their marketplace of publisher sites.

What makes LinkHouse appealing is the balance of quality control and automation. Their team vets publishers before adding them to the marketplace, but the automated matching and ordering system reduces overhead costs and speeds up delivery. This makes them particularly suitable for SEO agencies managing multiple client campaigns that need consistent link acquisition at scale.

✅ Pros:

1. User-friendly automated marketplace
2. Quick turnaround times for placements
3. Flexible credit-based system
4. Good balance of automation and quality control

❌ Cons:

1. Limited customization for placements
2. Variable quality within publisher network
3. Less personal attention than boutique services

Ideal For:

1. SEO agencies managing multiple client campaigns
2. Businesses needing consistent link velocity
3. Organizations with ongoing link building requirements
4. Companies valuing efficiency and scale in link acquisition

6. FatJoe

Fat Joe has built a strong reputation as a white-label link building service catering primarily to SEO agencies. Their service model is designed to seamlessly integrate with agency workflows, providing customizable reporting that can be branded with the agency’s logo and identity.

The platform offers a range of link building services including guest posts, niche edits, and resource link building. What makes Fat Joe particularly valuable to agencies is their consistent quality control process and reliable delivery timelines, allowing agencies to make promises to clients with confidence.

Their pricing structure is tiered based on domain authority, with transparent pricing that makes budgeting straightforward. Fat Joe also offers volume discounts that benefit agencies with multiple clients. Their support team is experienced in understanding agency needs and provides responsive assistance throughout the process.

✅ Pros:

1. Excellent white-label solutions for agencies
2. Consistent quality control and delivery timelines
3. Customizable reporting for client presentations
4. Volume discounts for agency-scale campaigns

❌ Cons:

1. Less suitable for direct clients without SEO knowledge
2. Limited strategic guidance compared to consultative services
3. Standard rather than premium publisher relationships

Ideal For:

1. SEO agencies needing reliable white-label link building
2. Digital marketing firms managing multiple client campaigns
3. Businesses seeking consistent link acquisition at scale
4. Organizations requiring branded reporting capabilities

7. uSERP

uSERP stands out as a high-end link building service that focuses exclusively on premium placements in authoritative publications. Unlike mass-market platforms, uSERP emphasizes manual outreach and relationship development with journalists and editors at top-tier websites.

Their approach involves creating genuinely valuable content contributions that editors want to publish, rather than simply paying for placements. This results in contextually relevant, editorially-driven backlinks that carry maximum authority. Their team handles the entire process from strategy development to content creation and placement.

The pricing for uSERP reflects their premium positioning, with costs significantly higher than average link building services. However, for enterprises and established brands seeking links from publications like Forbes, Entrepreneur, and industry-leading websites, the authority signals and brand benefits often justify the investment. Their service includes comprehensive reporting on both SEO metrics and brand visibility gains.

✅ Pros:

1. Access to genuinely premium publications
2. Editorial-focused approach ensures maximum link value
3. Relationship-based placements with longevity
4. Combined SEO and brand authority benefits

❌ Cons:

1. Very high price point compared to industry average
2. Limited volume due to premium placement focus
3. Longer turnaround times for securing placements

Ideal For:

1. Enterprise clients with substantial marketing budgets
2. Established brands seeking top-tier publication features
3. Companies where credibility and authority are paramount
4. Businesses focused on quality over quantity in their link profile

8. Searcharoo

Searcharoo offers a comprehensive SEO service with a strong focus on content-driven link building. Their full-service approach combines content creation, link placement, and performance tracking in a single package, making them appealing to businesses seeking a turnkey solution.

What distinguishes Searcharoo is their emphasis on creating valuable content as the foundation for link acquisition. Their team includes experienced writers who develop high-quality articles that naturally attract and support backlinks. This content-first approach helps ensure placements appear natural and valuable to readers.

Searcharoo typically works on monthly packages that combine content creation and link building services. Their reporting includes both link metrics and content performance statistics, providing a more holistic view of campaign effectiveness. This integrated approach makes them particularly suitable for businesses that need to improve their content marketing alongside their link profile.

✅ Pros:

1. Integrated content creation and link building
2. Holistic reporting on both content and link metrics
3. Content-first approach ensures natural placements
4. Turnkey solution requiring minimal client involvement

❌ Cons:

1. Less flexibility than separate content and link services
2. Higher overall costs than link-only solutions
3. May take longer to scale campaigns

Ideal For:

1. Businesses needing to improve content marketing alongside link building
2. Companies without in-house content creation capabilities
3. Organizations seeking a unified approach to content and SEO
4. Brands valuing editorial quality in their link acquisition strategy

9. SEO Butler

SEO Butler has positioned itself as an agency-friendly provider offering diverse link building options through a streamlined platform. Their service is designed to accommodate varying quality requirements, from foundational links to premium placements, making them suitable for tiered link building strategies.

The platform features an easy-to-use dashboard that allows clients to order links with specific requirements, track delivery progress, and manage campaigns across multiple clients. SEO Butler’s white-label reporting system makes it particularly valuable for agencies that need to present results to end clients.

Their pricing structure includes both à la carte options for individual links and package deals that offer better value for ongoing campaigns. SEO Butler’s strength lies in its balance of quality control and scale, providing reliable link building services that can be ramped up or down according to client needs and budget constraints.

✅ Pros:

1. Diverse link building options for different strategies
2. Agency-friendly with white-label reporting
3. Flexible pricing with à la carte and package options
4. Scalable services for growing campaigns

❌ Cons:

1. Quality can vary across different service tiers
2. Less specialized than niche-focused providers
3. Limited strategic guidance for newcomers

Ideal For:

1. SEO agencies managing multiple clients with varying needs
2. Businesses implementing tiered link building strategies
3. Organizations requiring consistent link acquisition at scale
4. Companies with established SEO plans needing execution support

10. Get Me Links

Get Me Links specializes in editorial links from established websites, focusing on quality over quantity. Their service emphasizes manual outreach and relationship building with publishers to secure contextually relevant placements in existing content.

What sets Get Me Links apart is their focus on niche edits—links placed within existing, already-indexed content. This approach can potentially deliver faster SEO impact than new content placements, as the pages already have established authority and indexation. Their team carefully vets potential placement opportunities to ensure relevance and quality.

The pricing at Get Me Links reflects their manual process and quality focus, with costs higher than automated services. However, their emphasis on relevance and placement quality often delivers better long-term results. Their detailed reporting includes context screenshots and full placement details, ensuring transparency throughout the process.

✅ Pros:

1. Focus on editorial links in existing content
2. Potentially faster impact due to placement in indexed content
3. Manual outreach ensures relevance and quality
4. Detailed reporting with context screenshots

❌ Cons:

1. Higher costs reflecting manual processes
2. Limited volume capacity compared to automated services
3. Less control over content surrounding the link

Ideal For:

1. Businesses focusing on relevance and quality over volume
2. Companies seeking faster potential impact from placements
3. Organizations with specific contextual requirements
4. Brands prioritizing natural link integration

11. UK Linkology

UK Linkology has established itself as the go-to platform for UK-focused link building, with strong relationships across British publishers and media outlets. Their specialization in the UK market gives them insights into regional preferences and opportunities that global platforms might miss.

The service offers various link building options, including guest posts, niche placements, and local citations specifically targeted at UK audiences. Their team understands the nuances of UK SEO, including regional search behaviors and algorithm differences, making them particularly valuable for businesses targeting British consumers.

UK Linkology’s pricing is package-based with options for different regions within the UK. Their reporting includes UK-specific metrics and performance indicators. For businesses focused on UK markets, their regional expertise and publisher relationships offer significant advantages over general-purpose link building platforms.

✅ Pros:

1. Specialized focus on UK publications and markets
2. Strong regional publisher relationships
3. Understanding of UK-specific SEO factors
4. Options for different regions within the UK

❌ Cons:

1. Limited value for businesses targeting global audiences
2. Higher pricing for premium UK publications
3. Less diversified than international platforms

Ideal For:

1. Businesses primarily targeting UK consumers
2. Companies needing local UK citations and links
3. Organizations implementing region-specific SEO strategies
4. Brands entering or expanding in the British market

12. PRPosting

PRPosting distinguishes itself with comprehensive global coverage and multi-language support for link building campaigns. Their platform connects clients with publishers across numerous countries and languages, making them ideal for businesses with international SEO objectives.

What sets PRPosting apart is their network of native content creators who can develop authentic, culturally appropriate content for each target market. This approach ensures that backlinks appear in content that resonates with local audiences rather than obvious translations that may underperform.

Their pricing structure varies based on language, region, and publisher authority, with transparent cost breakdowns before commitment. PRPosting’s platform includes detailed filtering options for geographic targeting and language preferences. For businesses with multi-regional SEO strategies, PRPosting offers the scale and diversity needed for effective international link building.

✅ Pros:

1. Extensive global coverage with multi-language support
2. Native content creation for authentic regional content
3. Detailed targeting by language and geography
4. Flexible pricing based on regions and languages

❌ Cons:

1. Quality can vary across different regional publishers
2. More complex management for multi-region campaigns
3. Higher costs for premium international placements

Ideal For:

1. International businesses targeting multiple markets
2. Companies implementing global SEO strategies
3. Organizations requiring content in multiple languages
4. Brands expanding into new international regions

13. LinkBuilding.io

LinkBuilding.io takes a distinctly data-driven approach to link acquisition, emphasizing strategic placement based on comprehensive competitor analysis. Their service begins with an in-depth analysis of your industry’s link landscape, identifying high-value targets that have benefited competitors.

The platform offers detailed analytics throughout the campaign, tracking not just link metrics but their impact on rankings and traffic. What makes LinkBuilding.io stand out is their focus on ROI—they prioritize links that data suggests will deliver the greatest ranking benefit rather than simply chasing arbitrary authority metrics.

Their pricing model typically involves monthly retainers with performance guarantees, aligning their incentives with client success. For analytically-minded businesses that want measurable results from their link building investment, LinkBuilding.io offers a refreshingly strategic approach compared to volume-focused services.

✅ Pros:

1. Data-driven approach with competitive analysis
2. Strategic link placement based on potential impact
3. Comprehensive analytics and performance tracking
4. ROI focus with performance guarantees

❌ Cons:

1. Higher pricing reflecting strategic approach
2. Monthly retainer model requires longer commitment
3. Less suitable for basic link building needs

Ideal For:

1. ROI-focused businesses needing measurable results
2. Companies competing in challenging SEO landscapes
3. Organizations requiring strategic link acquisition
4. Brands with specific ranking objectives and targets

14. The Hoth

The Hoth offers one of the most comprehensive link building services on the market, functioning as a full-service SEO company with robust link building capabilities. Their service range includes everything from guest posts and niche edits to press releases and social signals, allowing for truly diversified link profiles.

What makes The Hoth appealing is their tiered approach to link building, which helps create natural link profiles with various authority levels. Their process includes content creation, outreach, and placement, providing a turnkey solution for businesses without in-house SEO capabilities.

The Hoth offers package-based pricing with various customization options to fit different budgets and goals. Their client dashboard provides comprehensive reporting on all link building activities and performance metrics. For businesses seeking an established provider with a proven track record, The Hoth offers stability and reliability in an industry often plagued by inconsistency.

✅ Pros:

1. Comprehensive service range for diversified link profiles
2. Established reputation with proven track record
3. Tiered approach creates natural link patterns
4. Turnkey solution with content creation included

❌ Cons:

1. Less specialized than niche-focused services
2. Variable quality across different service tiers
3. Higher costs for premium packages

Ideal For:

1. Businesses seeking one provider for diverse link needs
2. Companies requiring full-service SEO support
3. Organizations implementing tiered link strategies
4. Brands preferring established providers with long track records

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Reviewed and edited by Albert Fang.

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Article Title: 14 Best Link Building Platforms to Buy Backlinks for SEO

https://fangwallet.com/2025/06/02/14-best-link-building-platforms-to-buy-backlinks-for-seo/

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