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While you might think that email marketing sounds incredibly dated and likely obsolete in the modern digital marketing area, you’d be wrong. In fact, email marketing is one of the most potentially profitable and transformative marketing methods available. Read on and we’ll tell you exactly why…
1. Create highly personalized content
Email marketing is versatile and you can customize your campaigns greatly, creating highly targeted content for those in your email list.
The fact is, when you are writing an email to a prospective client and you are using their first name in your content, it will have a much higher click through rate.
Couple that with the fact that you understand your audience through and through, the quality of the content that you can produce will be far greater, and thus more likely to resonate in an impactful way.
2. Nurturing leads that aren’t quite ready to buy
Particularly if you have an attractive lead magnet on your website, you can essentially ‘capture’ some of your website visitors who aren’t quite ready to make a purchasing decision and make the most out of your business website.
When they claim their free eBook for example, they invariably sign up to your email list, thus allowing you to continue nurturing them in your email marketing funnel.
By offering high-value content and demonstrating your authority, you are continually increasing the chances at those prospects converting into loyal paying customers.
3. A great way to collect feedback
You should always aim to keep your finger on the pulse when it comes to the overall customer experience that you provide. With email marketing, you can regularly send out customer feedback surveys and hear it directly from the proverbial horse’s mouth.
Following that, with all of the data you collect, you can start making actionable and well-intentioned changes to your website and overall customer journey, thus delivering a far superior service in the long run.
4. Increase sales
Did you know that 59% of marketers claim that email marketing is their biggest source of ROI? With some marketers reporting that their email marketing campaigns have increased revenue by as much as 760%!
These numbers stand testament to the fact that when you run a successful email marketing campaign, you can make some serious money.
5. Grow and own your own contact list
Your Facebook contacts are not your own and those Instagram followers can be taken away from you at a moment’s notice. The same applies to your organic rankings in Google; anything can happen.
However, when it comes to your email list? It’s entirely your own. This is arguably one of the greatest benefits of email marketing in the modern business arena. The more you invest in your email marketing, the larger your email list will grow, and thus the more control you have over your own leads and contacts.
Continue nurturing them with high-value content that helps improve their lives, and you’ll have a steady stream of loyal, returning customers.
Conclusion: Don’t miss out on the immense potential of email marketing
The above are merely a handful of the ways in which email marketing can benefit your business. If that isn’t enough to pique your interest, we don’t know what will!
However, if you are interested in exploring the prospect of email marketing further, we highly recommend that you seek out a well-established digital marketing agency to assist you.
Best case scenario? Your SEO, PPC, email marketing, and all other digital marketing requirements can be handled under the same banner.
In any case, we hope you’ve found this article insightful and wish you the best of luck with your long-term online marketing efforts.
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