This article may contain references to products or services from one or more of our advertisers or partners. We may receive compensation when you click on links to those products or services. Nonetheless, our opinions are our own.
The information presented in this article is accurate to the best of our knowledge at the time of publication. However, information is subject to change, and no guarantees are made about the continued accuracy or completeness of this content after its publication date.
Introduction
Pet insurance isn’t just about peace of mind; it’s about making sure your pet can get the care they need without putting your finances at risk. As veterinary costs rise, having the right coverage can help you avoid tough decisions during emergencies or chronic illnesses. Lemonade and Figo are two well-known providers offering flexible insurance plans, but they take different approaches when it comes to policy structure, pricing, and customer experience.
This side-by-side comparison explores how Lemonade and Figo stack up across important categories like annual coverage limits, deductibles, reimbursement rates, and add-on options. You’ll also see how each company handles claims, customer service, and cost-saving opportunities. Whether you prioritize affordability, extensive coverage, or human support, this section will help you make an informed choice based on your pet’s health needs and your financial goals.
Lemonade vs. Figo Pet Insurance
Feature | Lemonade Pet Insurance | Figo Pet Insurance |
---|---|---|
Coverage Type | Accidents & Illnesses (Base Plan) | Accidents & Illnesses (Base Plan) |
Annual Coverage Limits | Up to $100,000 (customizable tiers) | $5,000, $10,000, or Unlimited |
Deductibles (Annual) | $100, $250, $500 | $100, $250, $500, $750, $1,500 |
Reimbursement Rates | 70%, 80%, 90% | 70%, 80%, 90%, 100% |
Claims Processing Time | Approx. 50% instant (AI-driven), 80% within 5 days | Generally 7–10 business days, some in 2–3 days |
Mobile App Rating | 4.9★ (fast AI claims, in-app chat) | 4.8★ (24/7 virtual vet chat, phone, SMS support) |
Add-Ons / Wellness | Wellness, Visit Fees, Dental Illness, Behavioral, Physical Therapy, End-of-Life | Power-ups (chronic care, alternative therapies, vet exam fees, rehab, behavioral) |
Discounts | Annual payment (5%), multi-pet, bundling (10%) | Multi-pet, Costco (up to 15%) |
Pre-existing Conditions | Some curable after 1 year (except knees) | Some curable after 12 months |
Waiting Periods | Accidents: 2 days; Illnesses: 14 days; Cruciate: 6 months (waivable) | Accidents: 1 day; Illnesses: 14 days; Orthopedic: 6 months (waivable) |
Customer Support | AI-driven in-app, limited phone | 24/7 vet chat, phone, SMS, human claims |
States Available | 39 states + D.C. | All 50 states |
Coverage and Policy Structure
Both Lemonade and Figo offer plans that include diagnostics, surgery, hospitalization, and medications. Lemonade allows coverage up to $100,000, but many services require add-ons. Figo includes broader protections in its core policy and even covers alternative care without needing extras.
Coverage Costs and Care
Choosing the right pet insurance can help protect your finances and your pet’s well-being. This comparison outlines how Lemonade and Figo differ across coverage, costs, support, and more.
Financial Options and Plan Value
Figo provides a wider range of deductibles, including a diminishing deductible that reduces over time. Figo also offers a 100% reimbursement option, while Lemonade caps at 90%. Although Lemonade’s base price can be lower, its many add-ons may increase the total cost. Figo’s all-in-one style may provide better long-term value for high-need pets.
Claims Processing and Support Experience
Lemonade uses AI to approve half of claims instantly, appealing to users who prefer fast, app-based service. Figo supports a blend of automation and human service, ideal for those who want to talk to a person, especially in emergencies.
Add-Ons and Customization
Lemonade’s extras cover things like wellness, dental illness, and behavioral support. Figo’s Powerups go further, including vet exams, chronic care, and rehab, often bundled in their add-on suite.
Discounts and Savings Opportunities
Figo’s multi-pet and Costco discounts can lower costs significantly. Lemonade’s bundling option benefits those already using their renters, auto, or home policies.
Common Exclusions in Both Plans
Neither provider covers elective procedures, grooming, breeding, or experimental treatments. Pre-existing conditions are excluded unless curable and symptom-free for 12 months (Figo) or 1 year (Lemonade, excluding knees).
Trends in the Pet Insurance Market (2025)
- The industry is expected to exceed $10 billion in value.
- AI and telemedicine use are expanding rapidly.
- Consumers want more personalized policies and wellness-focused options.
- Awareness about the benefits of pet insurance continues to grow.
Final Takeaways on Lemonade vs Figo Pet Insurance
Both Lemonade and Figo deliver strong pet insurance options tailored to different user preferences. Lemonade is better suited for those who want app-first convenience and digital service. Its customizable structure works well for budget-conscious users who enjoy managing plans via smartphone.
Figo appeals to those who want extensive base coverage, especially for long-term conditions or high-risk breeds. Its human-first support and wellness “Powerups” provide added reassurance. Figo may cost more up front, but its inclusive features can deliver better value over time.
Comparing quotes based on your pet’s needs, breed, and age will help you make the best decision. Each plan brings strengths worth considering in today’s evolving pet insurance market.
Frequently Asked Questions
Does either provider cover hereditary conditions?
Yes. Both companies cover hereditary and congenital conditions unless they were pre-existing. These conditions are part of their base illness coverage, and the pet must not show symptoms prior to enrollment. It’s important to provide full medical records when signing up. Always confirm coverage terms in writing before finalizing your plan.
Can I use any veterinarian?
Yes. Lemonade and figo both allow policyholders to visit any licensed vet within the U.S. This offers freedom when traveling or relocating. After your visit, just submit the claim via app or email. Reimbursement times depend on your chosen provider and coverage level.
What are the waiting periods?
Lemonade requires 2 days for accidents, 14 days for illnesses, and 6 months for cruciate issues. Figo has a 1-day accident, a 14-day illness, and a 6-month orthopedic waiting period. Both may waive the 6-month wait with a vet exam early in the policy. These waiting times align with industry standards but still warrant checking.
How can I cancel my policy?
Lemonade lets users cancel through their app at any time, with no added steps. Figo requires an email, phone call, or written request for cancellation. Depending on the billing cycle, you may be eligible for a refund. Always confirm cancellation and refund details before ending coverage.

Reviewed and edited by Albert Fang.
See a typo or want to suggest an edit/revision to the content? Use the contact us form to provide feedback.
At FangWallet, we value editorial integrity and open collaboration in curating quality content for readers to enjoy. Much appreciated for the assist.
Did you like our article and find it insightful? We encourage sharing the article link with family and friends to benefit as well - better yet, sharing on social media. Thank you for the support! 🍉
Article Title: Lemonade vs. Figo Pet Insurance: What Sets Them Apart
https://fangwallet.com/2025/07/09/lemonade-vs-figo-pet-insurance-what-sets-them-apart/
The FangWallet Promise
FangWallet is an editorially independent resource - founded on breaking down challenging financial concepts for anyone to understand since 2014. While we adhere to editorial integrity, note that this post may contain references to products from our partners.
The FangWallet promise is always to have your best interest in mind and be transparent and honest about the financial picture.
Become an Insider

Subscribe to get a free daily budget planner printable to help get your money on track!
Make passive money the right way. No spam.
Editorial Disclaimer: The editorial content on this page is not provided by any of the companies mentioned. The opinions expressed here are the author's alone.
The content of this website is for informational purposes only and does not represent investment advice, or an offer or solicitation to buy or sell any security, investment, or product. Investors are encouraged to do their own due diligence, and, if necessary, consult professional advising before making any investment decisions. Investing involves a high degree of risk, and financial losses may occur including the potential loss of principal.
Source Citation References:
+ Inspo
There are no additional citations or references to note for this article at this time.